Courtney McKeown

Courtney-Bessert

Courtney McKeown is the SEO/SEM Director here at Americaneagle.com. With 10+ years of experience in the Internet industry, Courtney understands the evolving nature of digital strategy and the importance of staying current on SEO/SEM practices. At Americaneagle.com, Courtney oversees the SEO/SEM team, which is focused on driving both organic and paid search traffic to our clients' websites.

Courtney is a big sports fan and tries to attend as many football, baseball, and hockey games as possible. She also participates in Fantasy Football and Fantasy Baseball leagues.

Google Ads Scenarios
Apr
15

Should I Advertise on Google? 5 Scenarios to Consider an Ads Campaign

Are you wondering whether you should pay for ads placement in Google’s search results? Here are five reasons why you may want to run an online ad campaign for your business.

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SEO-7-tips
Jan
09

What’s Important for SEO in 2019?

Each year brings new changes in the world of Search Engine Optimization as Google continually improves its algorithm for a stronger user experience. Here’s a few notable SEO items to plan for in 2019

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Mobile-experience
Apr
25

Mobile-First Web Design: Why it Matters for Google Indexing, UX, & SEO

Mobile-first website design is currently a trending topic in the web development, web design, and SEO world. This article breaks down what it means and why it matters.

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Two-women-looking-at-laptop-and-phone
Mar
08

How to Get a Featured Snippet Answer Box in Google

You may have noticed the search engine results page in Google is continually changing. Notable changes include featured snippets or answer boxes, knowledge graph cards, news articles, events, travel information and more.

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Man-Setting-up-301-redirects
Jan
04

What are 301 Redirects? And Why 301 Redirects are Crucial to Website Success

In this post, we will go into detail on why it is crucial to redirect existing URLs to relevant (new) URLs when redesigning a website. Ultimately, attention to detail should be given to establish a one-to-one match on old URLs to a new URL.

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SEO-Myths
Nov
01

Top Ten SEO Myths

Search Engine Optimization (SEO) is a powerful component of digital marketing. When a website ranks in top positions in Google for highly searched keywords, organic search queries generate significant website traffic and business leads.

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Holiday Planning for SEO
Sep
29

Holiday Planning for SEO & PPC

Before getting caught up in the Fall pumpkin-spice-everything season, make time to plan ahead for the holiday shopping season. Consider all facets of offline and online marketing and begin planning early! For the sake of this article, let’s focus on two important aspects of online marketing: Search Engine Optimization (SEO) and Pay Per Click (PPC).

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compressing images for websites
Jul
19

How to Compress Images for Websites

To ensure a website provides a quality user experience and performs well in search engines, it’s important to deliver a fast-loading website. Why? Because everybody can agree, a slow-loading website is the W-O-R-S-T. Fortunately, one of the best (and often easiest) ways to improve page speed starts with image optimization.

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Driving Traffic Through Effective SEO and PPC
May
23

Driving Traffic through Effective SEO and PPC

Welcome back to our second in a series of blog posts on the presentations at our recent Digital Marketing Forum! Our second presentation of the day, led by Tim Rohlwing, Sales Executive & Digital Strategist and Courtney Bessert, Director of SEO/SEM, was on the topic of SEO and PPC.

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seo redesign tips and tricks blog image
Jan
25

Redeveloping Your Website with SEO in Mind

When it’s time to redesign your website, it’s also a great time to revisit your SEO strategy. Within you will find helpful SEO tips and tricks to ensure your redesign goes as smoothly as possible.

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SEO-Blog-post
Aug
03

SEO for Ecommerce Websites - Top Optimization Tips to Increase Sales

Having an ecommerce website and selling your products online is no doubt an excellent way to propel your business sales. Building a beautiful, user friendly ecommerce store is the first step; the second step is to optimize your ecommerce store to increase the number of qualified leads and resulting conversions.

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