Steven LaGow

Blog Author Steven LaGow
Steven LaGow is on the Partnerships team as the Regional Partner Marketing Manager based out of Washington DC, specifically focused on the association and nonprofit markets. Having worked with these organizations for the last 5 years, he is committed to helping Associations and Nonprofits focus on their missions and providing their members and constituents the best possible web experience.

In his free time, he loves attending Washington Nationals games, watching Manchester United, and all kinds of live music. 

How Associations Can Boost Non-Dues Revenue During Slow Times

Most professionals working in the association industry have heard some combination of the following: "Our membership numbers are decreasing and we're struggling to find ways to add revenue."

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Mapping the Journey to Long-Term Member Engagement

Join and Higher Logic for a luncheon at the University Club and learn how you can join leading organizations such as RAPS, IMA, and NJBIA in creating outstanding experiences.

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Keeping Up with Members’ Web Expectations

Association members are increasingly looking to interact with your organization online similarly to how they do with their favorite digital media brands. Members are constantly looking for easy and efficient ways to satisfy a need

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Nurture Campaigns Part 3

In our previous two installments of this series, we discussed setting a strategy for nurture campaign success and walked through how best to begin rolling out these campaigns for your content conversion. So, how can you take what you've already done and learned, and further sophisticate your marketing automation efforts?

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Nurture Campaigns 2

In our first installment of this series, we discussed how to develop a strategy for marketing automation success and what you should consider during the planning of a nurture campaign to maximize marketing effectiveness.

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Association Web Success Luncheon: A Recap

Last week, hosted our first live event here in DC: the Association Web Success Luncheon. We gathered local association folks for an early afternoon session focused on Universal Web Design and ADA Compliance down at Carmine’s DC in the heart of the nation’s capital.

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A Webinar with Personify and Join us Nov 8th!

In this webinar, we'll discuss how to gather information on your members based on their interactions across different channels with your organization, and how to take that information and create a consistent, cohesive, personalized digital experience for them.

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