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What the January 2020 Google Algorithm Update Means for You

New Year, New Algorithm Updates!

Have you noticed fluctuations with your website traffic? It may be due to a recent core algorithm update confirmed by Google.

On January 13, 2020, Google announced a broad core algorithm update named the January 2020 Core Update.  The announcement was made on the Google SearchLiaison Twitter account (@searchliaison). 

While Google did not share specifics on what the algorithm update entailed, they included a link for their guidance about algorithm updates on a blog post titled, ‘What Webmasters Should Know about Google’s Core Updates’ (originally published on August 1, 2019).

Quality Content & User Experience is Key

The impact of this algorithm update is yet to be determined, but the common trend in the most recent algorithm updates comes down to quality.  The days of thin, keyword-stuffed content are long gone and user experience is key.  The algorithms are becoming increasingly intuitive to understand what makes a positive user experience and this simply cannot be overlooked in 2020.

Additional Resources

For more information or to monitor the activity with the January 2020 Core Update, follow these resources:

-Google January 2020 Core Update Rolling Out Later Today (Search Engine Land)

-Google January 2020 Core Update Almost Done Rolling Out (Search Engine Land)

Unsure if your website has been impacted? Monitor your organic website traffic and note any fluctuations since the update was released. 

Need help? Reach out to the team at if assistance is needed to view analytics data or to improve the user experience or content on your website.

Courtney McKeown is the SEO/SEM Director here at With 10+ years of experience in the Internet industry, Courtney understands the evolving nature of digital strategy and the importance of staying current on SEO/SEM practices. At, Courtney oversees the SEO/SEM team, which is focused on driving both organic and paid search traffic to our clients' websites.

Courtney is a big sports fan and tries to attend as many football, baseball, and hockey games as possible. She also participates in Fantasy Football and Fantasy Baseball leagues.

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