American Dental Association

Chicago, Illinois
ADA - American Dental Association Homepage
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ADA - American Dental Association Mobile View


America's leading advocate for oral health. The not-for-profit ADA is the nation's largest dental association, representing more than 156,000 dentist members. In 2012 the ADA turned to for assistance with the implementation of the Sitecore Content Managment System. In interest of keeping the sites as simple and modern as possible, ADA has turned to for many projects, the latest of which is the implementation of the Sitefinity Content Management system for their multisite platform.


Summary implemented Sitecore to deliver a sophisticated CMS that allows the ADA team to update and add new content to the site as needed. handled the front end development and integrated the CMS technology with all aspects of the website. The "Find-A-Dentist" search and "ADA Seal Products" pages give the consumer a wide range of tools needed to keep their mouths healthy. With education in mind, also implemented a custom symptoms slideshow that offers consumers a convenient overview of the 10 most common oral health symptoms. The project also entailed the setting up and incorporation of DoubleClick for Publishers, so the ADA can manage, track, and sell banner ads in order to accomplish their traffic monetization goals. After the site was in place, the team trained the ADA staff on the CMS and DoubleClick technology. The ADA is already reaping the benefits of their new website, including spreading awareness among consumers about the ADA, expanded outreach with the public in regards to oral health, and a more effective platform to promote their national mouth initiatives.

Awards and Features

Association Trends
Sitecore CMS
Site Support

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