Since the site’s launch, BerettaUSA.com has enjoyed tremendous success. The site was recognized with a silver award in the MCM Awards, an annual industry competition hosted by Multichannel Merchant. Beretta has found that their new site and its tools have given them the momentum to better establish their online presence. Ugo Muffolini, Channel Marketing Manager for ecommerce at Beretta USA, explained that idev® Mail and the site search have been an integral part of their Web strategy. “Since implementing idev® Mail, we’ve been able to more clearly understand and improve our broadcast email marketing results. We’ve increased our average open rates to 35%,” said Muffolini. The results speak for themselves. In the first three months after launch, Beretta USA saw a 43% increase in online revenue, and a 31% increase in average order value. In the long term, the project has paid off, with annual online revenue having increased by 341%.