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For 35 years, New Chapter has been selling herbal supplements with a focus on sustainability and nourishing the body and soul organically. Their vitamins are all Non-GMO Product Verified and made with certified organic vegetables and herbs.
The previous site was on a headless CMS, and their internal team faced difficulty maintaining the website. They came to Americaneagle.com seeking to move to the BigCommerce platform. Americaneagle.com stepped in and utilized the power and flexibility of Stencil and BigCommerce's APIs to closely replicate the original, sophisticated design, while developing a new website with robust capabilities. New Chapter's internal technical teams are able to better maintain the site and spend more time adding new products and improving the customer experience. The new site was awarded a 2018 BigCommerce Design Award.